Be Beautiful, Be Strong Campaign

Be Beautiful Be Strong copy

Free Blowouts/Make-up Services & Hair Care Products For The Homeless at FLOW Blow Dry & Beauty Bar

FLOW Blow Dry & Beauty Bar now offers complimentary blowout/ make-up services and hair care products to women living in Reston Interfaith’s Embry Rucker Community Shelter as part of FLOW Cares “Be Beautiful, Be Strong” campaign. The ongoing campaign will promote self confidence, positivity, strength and self esteem for women who are experiencing less fortunate situations.

The first clients came in for blowouts on July 29th, 2013. Beatrice*, a victim of domestic violence, decided enough was enough. One day, she packed all of her belongings and left Georgia with her daughter and granddaughter. They drove where no one could find them- and ended up in Virginia. After running out of money and their car breaking down, she turned to Reston Interfaith until they get back on their feet. The mother and daughter are currently looking for jobs and will be interviewing soon. “We are appreciative that FLOW is doing this and think it’s a great idea to help women feel good about themselves. Now we will look our best on our job search”.

Beatrice* was inspirational to FLOW employees. Despite her situation, she was very optimistic and positive, and told the staff that, “everything happens for a reason and you go through trials and errors in life”.

Reston Interfaith’s Embry Rucker Community shelter is a 70-bed residential shelter in Reston that provides healthy, safe, emergency housing. They are dedicated to helping families, women and men overcome the circumstances that led to their homelessness, and facilitate their transition to stable housing.

Each month, two single ladies or moms at the shelter will be invited to FLOW for blowouts or make-up services. They will receive support, encouragement, and even hair and make-up tips, from FLOW staff. The goal is to make each woman feel beautiful, and to empower them to feel confident as they transition from the shelter. The visits will not be announced to the public to protect privacy, and transportation to and from FLOW will be provided by Reston Interfaith. FLOW staff will also visit the shelter every few months to give hair and make-up lessons and tips. This will be a fun event that will give the women something to look forward to. FLOW will also ask its clients to donate unused shampoos and conditioners to be donated to the shelter.

‘FLOW Cares’ is a do-good/feel-good mission that supports local charities, schools, non-profits and community causes through the donation of gift cards or services. The “Be Beautiful, Be Strong’ campaign is part of this mission.

*name changed to protect identity


Donate: If you have any unused hair care products, please drop them off at FLOW anytime. We will collect and donate to Embry Rucker monthly!

Discuss: share info about the campaign on your Facebook and Tweet about it using #BeBeautifulBeStrong

FLOW Blow Dry & Beauty Bar: FLOW ( is Northern VA’s first blow dry bar and was recently voted “Best Blowout in Northern VA” by Northern VA Magazine. Opened in January 2013, the no cut/no color concept hair salon is the first of its kind in the area and is included in DC Modern Luxury Magazine’s latest “Best of the City 2013” issue as well in the Daily Candy, Washingtonian Northern VA Magazine, and the Reston Patch. FLOW caters to women with all hair types who just want their hair washed and styled for $35 – from loose and wavy Calypso to Wispy for those with bangs – by stylists trained under NYC stylist Teddi Cranford.  Also offered are threading hair removal, make-up application, express manis, scalp massages, deep conditioning treatments, and hair styling.

Reston Interfaith:  Since 1970, Reston Interfaith ( has reached out to 250,000 neighbors in need, helping them overcome tough economic times in an already high cost-of-living region. Through advocacy and support services, they connect their clients to the vital resources needed to help build more stable families and self-sufficient lives and provide a comprehensive array of programs that solve urgent or on-going requirements for housing, childcare, food or financial assistance. With deep roots in the community, their knowledgeable staff and strong partner network ensure a proven and effective response to changing resident needs. Clients, donors, associates and friends—all benefit from their tradition of caring and record of results.


11700 Plaza America Dr., Suite 130 (ground level under office buildings)
Open 7 days