FOR IMMEDIATE RELEASE
NYC Fashion Designer Opening Northern Virginia’s First Blow Dry Bar
Services include shampoo, blow-outs, hair styling, make-up application, and threading
Blow dry bars have enjoyed popularity over the past few years in major cities such as Los Angeles and New York City. It has yet to hit Northern VA– until now. FLOW Blow Dry & Beauty Bar will be NOVA’s first blow dry bar and will cater to women with all hair types who just want their hair washed and styled – no cuts or color. They can choose from a menu of blow-outs for $35, as well as a scalp massage, deep conditioning treatment, threading, make-up, and hair styling for an event, meeting, wedding, night out, or just because.
New York City fashion designer & entrepreneur Samira Atash is the founder of FLOW. With over 12 experience styling fashion shoots, events and shows, Samira is bringing a bit of Manhattan style to Northern VA.
“I grew up in Northern VA, so I’m pretty familiar with this area and demographics. I have lived in NYC for 10 years and have recently come back to the area to raise my daughter. Last year, I was invited to an event in D.C., but had no time to style my own hair. I searched the area looking for a salon for just a blow-out and style. Either they were too expensive, booked, or I didn’t feel that they could style my hair well. So that’s when the light bulb went off in my head – why doesn’t Northern Virginia have a blow dry bar? After planning and creating the concept of a “one-stop-beauty-shop” for women on the go who want to look and feel beautiful, I started looking for a location in February. I decided on Reston – an area that I’m excited about because it’s got great energy and easily accessible.”
A top NYC hair stylist will be flown in before opening to work with FLOW stylists on the latest blow-out and up-do techniques. Branding and décor of FLOW is a modern interpretation of the late 1960’s: mid-century meets bohemian. An artist was hired to paint and illustrate each hair style for the menu according to Samira’s vision, which include F.L.O.W. (Flowing Locks of Winsomeness), Willowy, Calypso, Wispy, Blowhemian, Flower Power, Va-Va Verve, Up & Away . The 1,300 sq. ft. salon will include six styling chairs, two threading chairs, and one make-up chair.
FLOW will provide a positive, energetic and environmentally conscious environment. The motto is ‘pure, pretty, natural…blowouts with style’. Clients can enjoy a cup of organic juice or tea as they are pampered. Eco-friendly blow dryers and floors, non-toxic paint, and energy efficient lights are part of the build-out. Product lines include Kevin Murphy, a sulphate/paraben free hair care line made from renewable resources, using pure essential oils, plant extracts and natural antioxidants. FLOW will also carry the popular Moroccan Oil line, a nutrient-rich, innovative hair care line that uses an Argan oil blend rich in vitamins and natural elements. For make-up, clients will benefit from Vapour Organic Beauty, a line loved by celebrities, makeup artists, and beauty editors around the world.
The timeline set for opening is December 2012, in time for the holidays. “We are in the construction phase. I am anxious for the build-out to finish on time because are getting e-mails daily from women asking us when we will open and how excited they are that we are here. We are just as excited to open and bring a bit of NYC style to Northern VA!” said Samira.
FLOW Blow Dry & Beauty Bar will be located in the Plaza America shopping center in Reston, right off the Dulles Toll Road and near the Reston Town Center.
PlanetPix Media & Entertainment Group